![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![new balance athletes, New 'Runs In The Family' Campaign Showcases Kawhi Leonard, Success Of Brand, Athletes - sportmedical.fi new balance athletes, New 'Runs In The Family' Campaign Showcases Kawhi Leonard, Success Of Brand, Athletes - sportmedical.fi](https://www.newbalanceteam.com/on/demandware.static/-/Sites-nbteam_us-Library/default/dw99f55b4f/collection-pages/2020/athlete-act/sydney-stance.jpg)
new balance athletes, New 'Runs In The Family' Campaign Showcases Kawhi Leonard, Success Of Brand, Athletes - sportmedical.fi
![New Balance and Olympian Sydney McLaughlin Team Up for Sleek Sneaker & Apparel Collection in 2022 | Sydney mclaughlin, Female athletes, Athletic women New Balance and Olympian Sydney McLaughlin Team Up for Sleek Sneaker & Apparel Collection in 2022 | Sydney mclaughlin, Female athletes, Athletic women](https://i.pinimg.com/736x/02/b3/0f/02b30fb92ca35366b3b902a3596512c0.jpg)