![Hugo Boss' CEO Daniel Grieder shares five-pillar plan to re-establish brand's identity in global fashion landscape | Options, The Edge Hugo Boss' CEO Daniel Grieder shares five-pillar plan to re-establish brand's identity in global fashion landscape | Options, The Edge](https://www.optionstheedge.com/sites/default/files/field/featured-image/2021/2021_d_grieder_002_cmyk.jpg)
Hugo Boss' CEO Daniel Grieder shares five-pillar plan to re-establish brand's identity in global fashion landscape | Options, The Edge
![L-R: Director Bernd Hake, CEO Mark Langer, and brand manager and creative director Ingo Wilts of Hugo Boss at a conference at which the fashion house's annual financial report will be made L-R: Director Bernd Hake, CEO Mark Langer, and brand manager and creative director Ingo Wilts of Hugo Boss at a conference at which the fashion house's annual financial report will be made](https://c8.alamy.com/comp/HTA6K8/l-r-director-bernd-hake-ceo-mark-langer-and-brand-manager-and-creative-HTA6K8.jpg)
L-R: Director Bernd Hake, CEO Mark Langer, and brand manager and creative director Ingo Wilts of Hugo Boss at a conference at which the fashion house's annual financial report will be made
![Claus-Dietrich Lahrs, CEO of fashion label Hugo Boss, poses with mannequins prior to the balance press conference in Metzingen, Germany, 26 March 2009. For Hugo Boss, declining consumption has brought about a Claus-Dietrich Lahrs, CEO of fashion label Hugo Boss, poses with mannequins prior to the balance press conference in Metzingen, Germany, 26 March 2009. For Hugo Boss, declining consumption has brought about a](https://c8.alamy.com/comp/D4K39C/claus-dietrich-lahrs-ceo-of-fashion-label-hugo-boss-poses-with-mannequins-D4K39C.jpg)
Claus-Dietrich Lahrs, CEO of fashion label Hugo Boss, poses with mannequins prior to the balance press conference in Metzingen, Germany, 26 March 2009. For Hugo Boss, declining consumption has brought about a
![Hugo Boss CEO Mark Langer attending the christening ceremony for the Hugo Boss yacht in London Stock Photo - Alamy Hugo Boss CEO Mark Langer attending the christening ceremony for the Hugo Boss yacht in London Stock Photo - Alamy](https://c8.alamy.com/comp/2A0C147/hugo-boss-ceo-mark-langer-attending-the-christening-ceremony-for-the-hugo-boss-yacht-in-london-2A0C147.jpg)